Branding is defined by much more than just your company logo. A company’s brand is its identity – who it is, what it stands for and how this is represented.

Image Credit :  Purbita Ditecha, Branding manager 

It’s important that something so vital is given the right attention so it has just the right personality to reflect your business and keeps working hard for you even when you’re not around. A big part of branding is the visual element – how your brand is viewed by others and how it reflects your company goals and mission.

Brand identity audits

As part of any branding exercise we will always complete a brand identity audit. However, in some cases you may simply require an audit to evaluate your current positioning and clarify that what you have is working as intended without the immediate need for any brand development work.

During a brand audit we assess your brand positioning within your market, how you compare with your competitors, how your brand relates with target demographic and whether your current marketing and advertising media aligns with your brand.

To learn more about our process for developing corporate branding, whether that be a totally new brand or a company re-brand, simply get in touch with us to arrange a meeting to discuss our options.

Development

In many instances, after a brand identity audit it is clear that a brand needs some development to move in the right direction. Indilens has worked with many companies to evolve their brands following a desire to improve and align with ever-growing needs and developments.

Brand development may be as far as overhauling your current branding by looking at a more modern approach and/or change to industry expectations, or as simple as tweaking a company logo.

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. SMM campaigns usually centre around:

What is social media marketing?

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. SMM campaigns usually centre around:

Establishing a social media presence on major platforms

Creating shareable content and advertorials

Cultivating customer feedback

Why market on social media?

Data available through social media can allow you to target your message to very specific audiences, and is therefore very effective in creating brand awareness. As a specific customer base can be targeted, social media presence is a necessity as it gives the impression of a more immediate connection between you and the customer. Campaigns spread through social media can also have more resonance because they are usually discovered through links shared by trusted sources, which will also help with SEO.

How Indilens can help

Being one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, etc., it can be hard to keep up, or even know where to start, with Social Media Marketing. Our social media team have all the technical experience and industry foresight needed to maximise the impact of your campaigns.